Privacy Policy

1 What personal data do we collect?

Depending on how you interact with the Site, we may process:

Device information

• IP address, browser type and operating system
• Time zone and language settings
• Cookies and session data
• Pages visited, products viewed, search terms

Order information

• First and last name
• Billing and shipping addresses
• Email and phone number
• Payment details (Shopify Payments/card)

Browsing behaviour

• Campaigns or referring websites
• Dwell time, clicks and interactions

2 Cookies and tracking technologies

We use cookies to operate the Site and, with your consent, for analytics and marketing.

• Required: session, cart, checkout
• Personalisation: preferences (language, view)
• Analytics: usage measurement (Google Analytics)
• Marketing: ads/remarketing (Meta, TikTok)

Manage your consent in the cookie banner. See more in the Cookie Policy.

3 How do we use your information?

• Process and fulfil orders
• Communicate with you about your purchase or account
• Prevent fraud and unauthorised use
• Customer service and warranty
• Promotions if you subscribe (opt-in)
• Improve products, content and marketing

4 Legal bases (GDPR)

• Contract performance: process orders and provide the service
• Legal obligation: tax/accounting/warranty obligations
• Legitimate interest: security, fraud prevention, service improvement
• Consent: analytics and marketing

5 Who do we share your data with?

Only with third parties necessary to operate WOWAROD:

• Shopify (ecommerce platform)
• Shopify Payments (payments)
• Correos and SEUR (logistics)
• Google Analytics (analytics)
• Meta and TikTok (advertising)
• In the future, an email/CRM provider (e.g., Klaviyo/Mailchimp). We will update this list.

We do not sell your personal data.

6 International transfers

If a provider processes data outside the EEA, we apply the EU Standard Contractual Clauses (SCCs) and, where necessary, additional measures (encryption, minimisation and access controls).

7 Personalised advertising and opt-out

If you consent to “Marketing”, we may show interest-based ads. Manage your personalisation at:

• Facebook ad preferences
• Google Ads settings
• Microsoft
• About Ads

8 “Do Not Track” signals

We currently do not change our practices when receiving “Do Not Track” signals.

9 Your rights (EU/GDPR)

Access, rectification, erasure, objection, restriction, portability and withdrawal of consent.

Request them at admin@wowarod.com. You can also lodge a complaint with the AEPD (www.aepd.es).

10 Data retention

We keep information for as long as necessary to meet legal and tax obligations, warranties and claims, or until your deletion request where applicable.

11 Minors

The Site is not directed to individuals under 18 years of age.

12 Changes to this policy

We will publish updates and the review date here.

13 Controller and contact

More info: Cookie Policy · Shipping information · Returns & refunds · Terms & Conditions · WOWAROD Legal Notice